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About Behold

Welcome to Behold, an interactive platform where shopping for fashion online has been reimagined, just for you. Behold is where personalization meets expertise, search meets social values, and emerging brands stand with established ones.

Built by retail innovators from Nordstrom, HauteLook, Barneys New York, and Trunk Club, Behold aims to change how you shop by eliminating the no-help, endless scrolling of most e-commerce sites. We think you deserve better. Our goal is to create a modern shopping experience that revolves around you.

Our team of world-class merchants has curated a rich and diverse list of brands from which you can discover and instantly shop social values that are important to you -- sustainable, women-owned, emerging, BIPOC-owned, and artisan crafted. Explore each brand’s story as told through their own words and photography to understand their true essence.

Everything on Behold is personalized for you, and it starts with your Fashion DNA - a personal profile based on your likes, dislikes, and the clothes already in your closet. You will have instant access to our innovative styling tools to create outfits, build your closet, and see new ways to wear items you already own. We also grant you access to some of fashion’s most influential stylists.

Each day we create an edited daily feed just for you, delivering a fresh mix of items, outfits, and brands to discover. You can also browse countless outfits created by our team of professional stylists -- a real-time solution to whatever occasion or current trend that you are looking for. You can also refine by your favorite colors, patterns, size, and areas to downplay or highlight. Basically, you now have a personal stylist in your pocket.

Behold is committed to a modern digital shopping experience that fits the world we live in. One that is smart and accessible, anchored in discovery and innovation; a personal experience that's just like you -- one of a kind.

Time to Behold!

Discover a New Shopping Experience.