6397 celebrates the spirit of individuality and sometimes the rebellion that women are feeling - and always the sense of humor often needed to get through the day.
6397, founded in 2013 by Stella Ishii and team, is a women's wardrobe of essential pieces for everyday wear. It's design philosophy is driven by real life, celebrating the spirit of individuality and community - with a special nod to youth and counterculture, and sometimes rebellion. 6397 is a thoughtful approach to timeless fashion, understated yet expressive, with the belief that what you wear is all about letting your personality shine through. The brand got its start rooted in denim and t-shirts, and now is a full collection of offbeat staples.
“Denim ages beautifully - it's strong and changes & brings on the character of the person wearing it.”
— Stella Ishii
6397 opened up its first brick-and-mortar store in the heart of Nolita in NYC. The store is also a revolving art gallery in partnership with Creative Growth Art Center, a non-profit based in Oakland, CA that serves artists with developmental, intellectual and physical disabilities by providing a professional studio environment for artistic development, exhibitions and representation.