Established in 2017 by co-founders Ashley Cimone and Moya Annece, ASHYA (pronounced “agh-shya”)
is a Brooklyn-based luxury unisex travel accessories design label that seeks to encourage thoughtful post-tourist exploration and cultural awareness through design and storytelling. The brand is dedicated to creating well-crafted purposeful designs that unify luxury and utilitarian principles and was conceptualized as an “ode to exploration”, paying homage to the largely unseen and underrepresented Black and indigenous communities that nurture and inspire their work. At its core, ASHYA exists as a vehicle to diversify cultural perspectives and help the modern day explorer move more thoughtfully and fluidly throughout the world.
"Bags inspired by the world but made in New York"
— T: The New York Times Style Magazine
The design label is a recent award recipient for the 2018-2019 Council of Fashion Designers of America, Inc. (CFDA) and Accessories Council Elaine Gold Launch Pad Fellowship.