AVAVAV offers luxury, contemporary fashion at affordable prices. All made in Italy, we play with volume and silhouette using high quality fabrics. We truly believe in the individual, in building your own authentic expression, in acceptance of everyone and in kindness towards each other and the rest of the planet.
AV finds new ways of working within the traditional fashion industry, we create monthly capsule collections and weekly drops. We produce only what is relevant, we keep quality high, quantities low and reduce waste. We compare ourselves to a restaurant that creates its menu from the seasonal vegetables available locally to them.
"WE GIVE NEW LIFE TO LEFTOVER FABRICS FROM THE LUXURY TEXTILE INDUSTRY IN FLORENCE."
— Linda Friberg, Co-Founder