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What if art came to life? What if the curious synthesis of style and sculpture instituted statements you've wanted to make all this time... With this effortless medley of elegance and oddity Gray Matters creates a spotlight for modern and inspirational women.

Women Owned
Handmade / Artisan Crafted
Gray Matters hero

Gray Matters is a collection of standout sculptural pieces: objects with a life of their own and enhancing the character of women. As in gray the color, Gray Matters is versatile and sophisticated, always adding subtle nuances, never imposing. Yet, Gray Matters is daring in curiosity and innovation. Creative Director and Designer Silvia Avanzi was inspired by the artistic heritage of her native country Italy, along with the hectic lifestyle of her adoptive city New York. Beginning with her long time passion for shoes, in 2015 she decided to solve the eternal challenge of how to effortlessly make a personal statement from work to play, from day to night. Gray Matters is made by three generations of expert shoemakers near Venice in Italy. Exuding with artisanal details, each piece carries an attitude of its own; a casual confidence of women who can own it. Women in Gray Matters are unafraid to step up, reach for the stars, or create their own destiny.

A work of art has never been so functional as footwear.


Gray Matters lifestyle

Balance is easier when you have the right support. Challenge your reality without sacrificing comfort.