LE SUPERBE is a Los Angeles fashion brand that stays true to its California roots, while at the same time unleashing a personal flair. It's Ready-to-Wear sprinkled with subliminal seeds of the surf culture along the sandy beaches of Southern California. The must-have pieces change with the seasons but stay true to a stylistic freedom that embraces an effortless mix of new and vintage, high and low.
Operating on instinct and impeccable taste, the Los Angeles designers draw inspiration from the streets of Hollywood, all the way to Venice Beach to Malibu. The goal is always a fabulous stylist rack of must-have items. From long time Los Angeles fashion insider Jeannine Braden; stylist, consultant and former owner of the much loved Santa Monica boutique Fred Segal Flair, comes LE SUPERBE (or The Beautiful) “From the Southern California Side of Elsewhere". Ms. Braden, and well-known designer, William Beranek (William B) know what it takes to move fashion forward. Ms. Braden serves as the creative director and named the line after the street where she grew up on in Venice, California. Jeannine and William have transitioned from living together to working together. The two have a wonderful son and when it was came time to call it quits, they “consciously uncoupled”… So “very” LA.
“We come from a world of surfing, rock and roll, beach, and nightlife”
— Jeannine Braden, Creative Director