PRISM was launched in 2009, by founder Anna Laub an ex style editor born out of a desire for optical glasses that were fashionable and functional. Her love of sunnier climates and obsession with functionality, brought her to develop her minimal aesthetic into a range of resortwear products; and now the sustainable multi-fit, multi-use collection of PRISM² pieces - swim/sport/shapewear in one. Maintaining the same ethos - to make luxury products that are equally functional as they are beautiful.
PRISM products combine skilled workmanship with modern design. With eyewear handmade in Italy and Japan and beachwear are all hand made in Italy using luxury European fabrics developed exclusively for PRISM. Working with small family run factories that have handed down skills through the generations, the focus is on an attention to detail and the perfect fit for each and every body type. PRISM², a new collection launched in 2019, is a capsule of multi-fit, multi-functional pieces that can be used as activewear, swimwear and underwear; all in one. Made in Italy, the pieces are Chlorine-resistant, quick-dry and sweat-wicking. Manufactured using a seamless 3D-knitting manufacturing process that minimises waste and eco-dyed using a Greenpeace-certified process. The garments have no structure, but instead provide a powerful fit by using shapewear design techniques to support the body.
"PRISM is the epitome of modern luxury...a cornucopia of beautifully thought out and functional items"
— The Telegraph's Fashion Editor, Lisa Armstrong
Swim + Sports + Intimates; for every body, every day.