Inspired by a California bygone era, our goal is quite simple: to create timeless classics in beautiful custom fabrics & prints. So we can keep celebrating and sharing what we love: surfing & traveling, creating memories with our friends & family, & photographing the world around us.
Born on a trip to Venice, Italy in 1999 and now a CFDA award winning fashion label, TROVATA is still humbly designed and operated by a small team in an old sail loft in Newport Beach, CA
"Our goal is quite simple: to create timeless classics in beautiful custom fabrics & prints. "
— - John Whitledge (Founder & Creative Director)