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Favorite Brand

Whit logo

WHiT’s clean shapes are modern and contemporary with a vibe that is sophisticated but never takes itself too seriously. Made for living life to the fullest, each piece is energized by playful details. The New York designer collaborates on their fresh, tongue-in-cheek prints with a community of seriously talented artists.

  • Handmade / Artisan Crafted
  • Emerging
  • Women Owned
  • Mother Owned
Whit hero

WHIT is a woman's wear collection based in New York. We strive to create beautiful, fun, timeless clothing that celebrates individuality. With a focus on artful prints, substantial textiles and color, WHIT also is rooted in considered craftsmanship and a mission to protect our planet. Whether that means selecting low impact fabrics and processes, sustainable practices or choosing compliant vendors, we're always looking to do better. In 2018 we joined the CFDA and Lexus for a 9 month intensive program to learn better practices around sustainability and we carry on that mission today.

We strive to create beautiful, fun, timeless clothing that celebrates individuality.

Whitney Pozgay

Whit lifestyle

Our Lillian Dress features a graphic tulip print created by one of our favorite artists, Wayne Pate.